Spartanburg, SC, January 11, 2019 – Polydeck undergoes name and logo change
With 40 years of success behind them, Polydeck Screen Corporation will begin branding itself by the name Polydeck in conjunction with the launch of a new logo, new website, updated branded materials and corporate documentation beginning January 7, 2019.
Polydeck's owner and President, Peter Freissle champions the new branding initiatives and attributes the company’s success to its core values of humility, honesty, integrity, respect, kindness and social responsibility.Executive Vice President, Ron Kuehl says that "the excitement around the company and how employees and customers are embracing the change is encouraging. There is so much that we want to accomplish in the next 40 years and simplification is a key goal for us in 2019. The simplification of the brand and name has set the tone for how we want to approach the next 40 years of business.”
"This was the perfect time to update our brand", says Joe Teague, Vice President for Sales and Marketing. "As we look ahead, we want to communicate through our brand, marketing and product development that Polydeck is perfectly positioned to grow with our customers into the 21st century."
Newly hired Director of R&D, Ryan Johnson is ready for the next phase of Polydeck's product evolution. "We are working on multiple new products that we believe will help our customers achieve their target outcomes of improved efficiency and cost savings."
When it came to the name change and design, Director of Marketing, Trey Rollins, said that the newly refreshed brand ties together the company's rich history and tradition of durability and innovation while simultaneously moving the brand forward with a simpler and cleaner look and feel. To capture the essence of the brand and reconstruct the new mark, Rollins also enlisted help from customers, employees, and other stakeholders. "It has been our goal to create a mark that embodies the brand’s tradition while aligning the brand with our internal and external brand perceptions. Getting input and buy- in was key as we approached the challenge of defining a new mark that still holds the value of our history while best positioning us for the next 40 years."
Follow Polydeck on Facebook, Twitter and LinkedIn for the latest news on product launches. For the full effect of the rebranding, visit their website at www.Polydeck.com.
Polydeck is the leading provider of the most dependable synthetic screen media in the aggregate, coal, and mining industries across North and South America. Polydeck takes pride in putting their customers first and for providing custom solutions with unmatched quality, efficiency and consistency. Polydeck is a federally registered service mark of Polydeck Screen Corporation.